The tools of communications and channels of content have changed and multiplied, but the rules of communications that we evangelize on have not: be proactive, be clear about your goals, audience, and message, make your communications advance your mission or build your organization. This tool, Getting On Air, Online, & Into Print has not changed, either... it’s just gotten bigger, reflecting the bigger role media play in all of our lives and nonprofits’ own increasing sophistication around communications. Our original Getting On The Air & Into Print: A Citizen’s Guide to the Media was a 30-page guide to public affairs shows, public service announcement contacts, and a few key daily print reporters. Our 2009 release is now a 300-page handbook with advice and templates, direct phone lines and beat info, email addresses and, yes, fax numbers. Since last year’s edition, we’ve added over 100 media outlets and over 650 individual contacts totaling almost 11,000 assignments to Getting On The Air, Online & Into Print. Ethnic and online media outlets have been tremendously expanded and enriched (even as some “downtown” outlets have shrunk). The 2009 version 18.1 includes all updated Tribune and Sun-Times as well as all new WBBM Channel 2 news room numbers which had been completely re-assigned. Our front section providing media relations tips and trends from when to blog to the best in digital equipment, along with our more popular workshop handouts will now be available separately for those who don’t need all the contacts numbers in the nation’s third largest media marketplace. As we celebrate our 20th anniversary, we’re excited to bring you the best media guide in the Midwest, value-priced to help organizations small and large. As always, the Workshop relies on media guide users to help us keep listings current. Please join our dedicated blogs & forum at www.nonprofitcommunicators.ning.com to receive ongoing updates to these pages throughout the year. Enjoy and good storytelling to you! -Thom Clark, President Community Media Workshop |